After taking this course, you will be able to help any business identify new opportunities and measure digital success using a structured approach.
Throughout six modules and 50 lessons, including practical, real-world examples, you will learn a proven methodology to create digital strategies.
The course is self-paced and includes 15 exercises and worksheets, and at the end of the course, you will receive a certification.
For Who Is This Course?
- Everyone who wants to become a digital strategist
- People working for a business and want to implement a digital transformation strategy
- Founders and startups that are looking for a step-by-step approach to creating a digital strategy for their business
I know it's hard to keep up with all the digital requirements of an organization and proving the effectiveness of digital initiatives.
Over the last 20 years, I have worked with hundreds of organizations to implement their digital strategy. Based on these experiences, I wrote two books on the subject and created the digital strategy program described in this course, tested with over 200 companies to date.
The digital transformation training course Includes:
- Over 50 videos
- 15+ Tools and Worksheets
- Personalized Certification
- Real-World Examples
This digital transformation online course is based on Alexander's proprietary digital strategy program, which has been implemented by over 200 organizations to date.
Digital Transformation Course Syllabus
- Introduction to Module 2 (1:25)
- Stakeholder Interviews (9:00)
- Stakeholder Interviews [Worksheet]
- Competitor Analysis (9:11)
- Competitor Analysis [Worksheet]
- Competitor Analysis: The Best Digital Competitor Audit Tools
- Understanding Digital Maturity (10:12)
- Understanding Digital Maturity [Worksheets] (3:21)
- Digital Subway [Worksheet] (2:12)
- Aligning Assets With Business Objectives (7:07)
- Business Objective Mapping Case Study (3:56)
- Aligning Assets With Business Objectives [Worksheet] (4:21)
- The Asset Sheet (6:30)
- The Asset Sheet [Worksheets] (4:54)
- Auditing Your Assets (7:39)
- Auditing Your Assets [Worksheet] (3:58)
- The Asset Map (6:17)
- The Asset Map [Worksheet] (3:51)
- Module 4 Intro (1:01)
- Aligning CX & UX with your Digital Strategy (3:30)
- Creating Personas for Your Digital Strategy (7:42)
- Creating Personas for Your Digital Strategy [Worksheet] (4:51)
- Persona, Scenario & Goals [Worksheet] (3:15)
- Creating a Customer Journey Map (8:55)
- Creating a Customer Journey Map [Worksheet] (4:10)
- Understanding Your Purchase Funnel (6:27)
- Understanding Your Purchase Funnel [Worksheet] (4:03)
- How Great UX Will Impact Your Digital Strategy (7:04)
- The UX Process Explained (5:46)
- Digital Marketing Canvas (3:00)
- Digital Marketing Canvas [Worksheet] (3:33)
- Introduction to Module 5 (1:14)
- Measuring Your Strategy for Success (1:38)
- Why You Need KPIs for Your Digital Assets (3:01)
- How to Define Your KPIs? (3:48)
- Calculating the ROI of Your Assets (8:10)
- Creating a Measurement Plan (4:32)
- Creating a Measurement Plan [Worksheet] (7:19)
- Optimizing your Analytics Efforts (6:30)
- Budgeting for Your Digital Assets (5:15)
Meet Your Instructor
Alexander Rauser, is the CEO of Prototype and the author of Boardroom Guide to Digital Accountability and Digital Strategy: A Guide to Digital Business Transformation, and creator of the DSX, a digital strategy and transformation program for enterprises.
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Frequently Asked Questions
How long will I have access to the course?
There is no time limit, and no renewal fees. Once you signed up you can use it as long as you like.
Will I get a certificate upon completion of the course?
Yes, at the end of the course you will receive a unique certificate of completion with a serial number.
Have more questions? Send an email to [email protected]