Digital Strategy Certifications and Trainings
Over the last decades, most businesses in the world have entrenched themselves in technology and digital solutions to create efficiencies and competitive advantages.
Even the smallest businesses today operate numerous digital channels and assets.
As a digital strategist you will guide a business on its path of continuous digital transformation, create efficiencies, and implement best practices using a structured, systematic way.
Whether you want to advance your career or implement a digital strategy for your business, our courses are designed for your success.
The courses include interactive lessons, downloadable worksheets, and real-world examples to equip you with the insights and tools you need to create impactful digital strategies.
Meet Your Instructor
Alexander Rauser, is the CEO of Prototype and the author of Boardroom Guide to Digital Accountability and Digital Strategy: A Guide to Digital Business Transformation, and creator of the DSX, a digital strategy and transformation program for enterprises.
The courses are based on Alexander's proprietary digital strategy training, which has been implemented by over 200 organizations to date.
Want more? Check out Alexanders' books on Amazon:
Digital Strategy: A Guide to Digital Business Transformation
In Alexander Rauser’s first digital transformation book, Digital Strategy: A Guide to Digital Business Transformation, he discusses practical solutions for modern enterprises operating in today's whirlwind business environment and how these businesses can establish a simple model that drives their digital innovation programs.
Not all businesses are created equal, but that doesn’t negate the fact that many businesses don’t equate the success of their digital solutions with their brand’s overall success.
Digital Strategy: A Guide to Digital Business Transformation highlights how to establish simple digital strategy frameworks that allow full visibility into your company’s digital solutions while keeping a hawk-eye over your daily operations. You’ll also learn how evolving your understanding of your business processes and various platforms can help you achieve your objectives.
In Digital Strategy, you’ll also learn:
- What digital strategies are
- How these strategies can fulfill your brand objectives
- How to manage risk and opportunity
- How to create, implement, and maintain a well-thought-out digital strategy
- How to outperform and shake up the industry, and
- How your strategies can lead to innovation
Boardroom Guide to Digital Accountability
In Boardroom Guide to Digital Accountability, you’ll learn how to:
- Evaluate your digital assets’ performance in regards to return on investment
- Measure success
- Increase performance
- Set clear measurement specs
The book is an introduction to the initial efforts required to create a coherent strategy. Today’s modern companies need methods to assess digital performance – from the server room to the boardroom. But many of today’s top executives aren’t equipped with proper tools. Prototype can lead the way to your future digital success. Consider this book as a guide on your digital strategy executive education.
Whether you merely want to maintain your brand’s relevance as technology rapidly advances, or you want to disrupt the entire digital landscape, this book is for you.
Today’s modern companies need methods to assess digital performance – from the server room to the boardroom. But many of today’s top executives aren’t equipped with proper tools.
Get to know Prototype and the DSX Program – we’ll equip you with the tools you need to succeed.